Website Design

Basking
Shark
Scotland

Basking Shark Scotland, a non-profit organization dedicated to the conservation and study of basking sharks, sought to enhance their online presence with a new website.

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Our Approach

Pact Media implemented a multi-pronged approach to address Basking Shark Scotland’s communication and website needs:

Audience-Specific Messaging

Understanding the Audience: We analyzed Basking Shark Scotland’s target audience, including tourists, researchers, and local communities.

Tailored Messaging: We crafted clear and compelling key messages specifically tailored to resonate with each audience segment, highlighting the unique experiences and conservation efforts offered by the organization.

Website Design and Development

User-Centered Design: We designed a user-friendly and visually appealing website with a focus on intuitive navigation and easy access to information.

Content Strategy: We developed a comprehensive content strategy to create engaging and informative website content, including blog posts, articles, and multimedia resources.

Technical Implementation: We built a robust website using a user-friendly content management system (CMS) to allow Basking Shark Scotland to easily update and maintain their online presence.

Third-Party Integrations

Seamless Booking: We integrated third-party services into the website, enabling users to seamlessly book tours and hire equipment directly through the platform.

Enhanced Functionality: These integrations streamlined the user experience and provided convenient access to essential services.

Third-Party Integrations

Seamless Booking: We integrated third-party services into the website, enabling users to seamlessly book tours and hire equipment directly through the platform.

Enhanced Functionality: These integrations streamlined the user experience and provided convenient access to essential services.

The Impact

The new website has significantly enhanced Basking Shark Scotland’s online presence and its ability to achieve its goals:

Streamlined Operations: The integration of third-party services has streamlined operations and improved user experience, making it easier for visitors to book tours and hire equipment.

Enhanced Conservation Efforts: The website effectively communicates the importance of basking shark conservation and encourages public participation in research and conservation initiatives.

By combining strategic website design, user-centered development, and targeted messaging, Pact Media has helped Basking Shark Scotland create a powerful online platform that supports their conservation efforts and inspires a love for these magnificent creatures.