Brand Transformation

SECOORA:
A New
Brand

Southeast Coastal Observing Regional Association (SECOORA) is a critical player in ocean data collection and dissemination. However, their existing brand and digital presence did not effectively communicate their vital role to policymakers and funders. SECOORA needed a comprehensive brand refresh and website redesign to better connect with their target audience and elevate their impact.

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Our Approach

Pact Media embarked on a multi-faceted project to revitalize SECOORA’s brand and digital presence. Our approach involved:

Deep Dive into SECOORA’s Mission

User Research: We conducted in-depth user research, including focus groups and usability testing, to gain insights into the needs and preferences of SECOORA’s target audience.

Brand Audit: A thorough analysis of SECOORA’s existing brand elements, messaging, and digital assets was conducted to identify strengths and weaknesses.

Crafting a Compelling Brand Identity

Brand Strategy: We developed a robust brand strategy that aligned with SECOORA’s mission and values.

Visual Identity: A new visual identity was created, including a refreshed logo, color palette, and typography.

Messaging Framework: A clear and concise messaging framework was established to effectively communicate SECOORA’s value proposition.

Designing a User-Centric Website

Information Architecture: We designed a user-friendly information architecture to ensure easy navigation and accessibility.

Data Visualization: We integrated complex data visualizations to make ocean data more engaging and understandable.

Content Strategy: We developed a comprehensive content strategy to create compelling and informative content.

Technical Implementation: We built a robust WordPress CMS to manage and update content efficiently.

Training and Ongoing Support

Training Sessions: We provided extensive training to SECOORA staff on website management and content creation.

Ongoing Maintenance: We established an ongoing maintenance plan to ensure the website’s performance and security.

The Impact

The successful rebranding and website redesign have significantly enhanced SECOORA’s digital presence:

Elevated Brand Perception: The new brand identity has elevated SECOORA’s professional image and credibility.

Improved User Experience: The redesigned website offers a seamless user experience, making it easier for visitors to find information and engage with SECOORA’s work.

By combining strategic branding, user-centered design, and technical expertise, Pact Media has helped SECOORA achieve its goal of becoming a leading authority in ocean science and observation.